Signia Integrated Xperience (IX) with RealTime Conversion Enhancement was developed to address one of the most important needs of hearing aid wearers: the ability to follow and ultimately contribute to dynamic group conversations in background noise. In this paper, we report on a study where the speech understanding performance obtained with Signia IX in a noisy group conversation was compared to the performance provided by a newly launched competitor hearing aid with an AI co-processor-driven platform. The results demonstrated that Signia IX achieved a statistically significant improvement in speech reception threshold, outperforming the competitor by 1.4 dB in a modified OLSA test. This difference translates to a remarkable 22% enhancement in speech understanding. Notably, 77% of the 27 participants performed better with Signia IX compared to the competitor.